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Area Sales Manager-Institutional Sales
Corporate - Institutional & Distribution Business
Kolkata
About Us
Bata India is the largest retailer and leading manufacturer of footwear in India, and it is part of the Bata Shoe Organization.
Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. In January 1934, the foundation stone for the first building of Bata’s operation - now called the Bata. In the years that followed, the overall site was doubled in area. This township is popularly known as Batanagar. It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001 certification.
The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India’s largest footwear retailer. Its retail network of over 1375 stores gives it a reach / coverage that no other footwear company can match. The stores are present in good locations and can be found in all the metros, mini-metros and towns.
Bata’s smart looking new stores supported by a range of better quality products are aimed at offering a superior shopping experience to its customers.
The Company also operates a large non-retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers.
Job Description
Experience
6-10+ years in servicing B2B & Channal network, specialization in industrial / safety footwear/ PPE/industrial products/Education Industry
Preferred Brands – Liberty, Malcom, Acme, Hillson, Allan Cooper, Honeywell, Karam etc.Job Descriptions:
The Area sales manager will be responsible for monitoring and expanding B2B and channel business in the assigned region. He should have complete Insite about regional geographic & market potential, knowledge of safety footwear & market segments. Responsible for achieving targeted business goals, dealing with cross function teams effectively to keep business in good health. Ensure collection from credit customers as per BIL policy.
Education
Graduation & above
Primary responsibilities:
1. Regular update of customer funnel & review with respective area in charge on its progress.
2. Control over channel business and expansion.
3. Complete understanding of BIS standards and its application on products.
4. Monitor customer service and settlement of all operational issues.
5. Drive product promotion and it’s awareness among targeted customers.
Other responsibilities:
Sales, Value and Volume
· Ensure Annual, Quarterly and Monthly goals are achieved at Turnover.
· Ensure that along with Primary, secondary sales are also met as per target.
· Business forecast on a monthly quarterly and seasonal basis.
Building Sustainable Institutional Business
· Complete mapping of all major Institutional customers, understanding buying patterns, establishing the relationship with key decision makers and addressing their requirements within reasonable time to maintain the growth momentum of Bata.
Distributor Management
· Engage with Channel partners to ensure short- and long-term objective alignment on the objectives along with the key responsibilities of these partners.
Systems & Process Management
· Ensure system hygiene is maintained by implementing settlement procedures, issue resolutions and escalation matrix.
Competitive Intelligence
· Generate & share information on competitive landscape in the assigned territory including new product launches, pricing information and policies.
Bata Competencies:
Core Competencies
· Strategic Thinking
· Problem Solving
· Collaboration
· Operating Discipline
Job Requirement
Core Competencies
· Strategic Thinking
· Problem Solving
· Collaboration
· Operating Discipline
Know More About Us
Corporate Social Responsibility
At Bata, we believe that a sustainable future means being People, Planet, and Profit positive throughout our operations:
